None. None at all. That’s how many ideas I have as to what the UFC is making off the Mayweather vs McGregor fight. I have a guess – $30m – but guesses are like circular fans: even if you have one, it’s never that satisfying.
What I do know – and I do mean know, as in knowledge that is unimpeachable – is that Dana is at the press conference world tour that Mr. Black America and Mr. White Irish are putting on. As part of Dana’s travels around the world, hyping a fight in which his biggest star will lose in an embarrassing manner, he’s recording a vlog, a term I despise. I guess we can consider it a version of the Embedded series they do before PPVs, just with more at stake. I’m christening it “Dana Does Conor” because the title they came up with is so boring it makes Helen Keller long for silence.
This is episode one of that series. I’m sure there will be another. When there is, I’ll post that too. Because I care about you.
Dana Does Conor, episode one
Mayweather vs McGregor Products