As they’ve been doing for awhile, the UFC is starting another campaign. Think of it as kind of a season of sorts – this season is UFC Unstoppable, which is catchier than “NBA 2015/2016.” It’s been a remarkably successful marketing tactic and so they’ll ride that pony until it can’t stand. This one – in theory – starts tomorrow with UFC 196. It’s all arbitrary as shit but it’ll let them claim a big number and all that. This is the presser to kick it all off.
Even though it is arbitrary, I think it’s a bit wrong. Usually the UFC campaigns have a similar theme and colors and all that. UFC 196 is the end of a campaign, dammit. This is important because… Whatever. UFC 200 will be the end or start of the next one.
No one will use the term “tent pole.”
UFC Unstoppable: a UFC campaign Video!
